You can use the coupon feature to offer your buyers occasional discounts, that expire or long term discounts that do not expire.
You can set the following
- Size of the discount (%) or ($)
- Expire date of the discount
- Which buyers can view the discount
- Which buyers will not have access to this discount
- Which product(s) or if all products will qualify for this discount
- If buyers can use this discount on sale items or not
- How many times the coupon can be used
- Which category or categories the coupon can be applied to
Buyers can refer to your store's home page to see what discounts you offer. You can also use these coupon codes and email them to your best buyers to encourage them to place an order.
Since you can limit how long the coupon is good for, you can create an urgency for the buyers to place the order with you before the coupon expires.
You can eve post these coupon codes on LinkedIn or on social media where your buyers may see your code.